Marketing for international companies in Shanghai.
Your clients, partners and team speak English, search on Google and scroll Instagram and LinkedIn. We build the website, content and campaigns that reach them, from Shanghai, without you having to manage an agency on the other side of the world.
Running an international business in Shanghai is hard to market
Most foreign-owned companies here face the same three problems when it comes to marketing.
Your audience lives on Western platforms
Expats, international clients and overseas partners find you on Google, Instagram and LinkedIn, not only on local Chinese apps. Your presence there needs to be just as professional.
Local agencies focus on Chinese channels
Many agencies in Shanghai are built around Chinese platforms and Chinese-speaking audiences. Great for that market, but not always the right fit when your clients are international.
Agencies back home don't know Shanghai
Hiring an agency in Europe or the US means time-zone gaps, slow feedback and a team that has never set foot in your market or met your clients.
Your outsourced marketing team, based in Shanghai
Pick one service or combine them. Everything is planned and delivered by the same team, so your brand looks and sounds consistent across every channel.
Website design & development
Bilingual, mobile-first websites built to rank on Google and turn international visitors into enquiries, bookings or sales.
Social media management
Strategy, content and community management on Instagram, LinkedIn, Facebook and TikTok, written for an international audience.
Google Ads & Meta Ads
Paid campaigns that put your business in front of the right people, with weekly optimisation and transparent monthly reporting.
SEO & search positioning
Keyword research, technical fixes and content so that people searching for what you offer in Shanghai, or abroad, find you first.
Built for foreign-owned businesses and international teams
If your customers are expats, international companies or clients abroad, our approach is designed for you.
Real estate & relocation
Agencies and services helping foreigners find a home or settle in Shanghai.
Hospitality & food
Restaurants, cafés, bars and hotels with an international clientele.
Fitness & wellness
Gyms, studios, clinics and coaches serving the expat community.
Education
International schools, language centres and training providers.
Professional services
Consultancies, law firms and B2B companies selling to international clients.
Retail & lifestyle brands
Shops and brands in Shanghai selling to foreign customers, locally or online.
The local team that speaks your clients' language
Brabba is a Shanghai-based digital marketing studio led by Belén Buira, with more than 10 years of international marketing experience. We understand the international business community here because we are part of it.
Based in Shanghai
Same city, same time zone. We understand your market and your customers first-hand.
Native on Western platforms
Google, Instagram, LinkedIn, Facebook and TikTok are where we work every day.
English and Spanish
We create content in both languages for brands targeting international and Spanish-speaking audiences.
Direct communication
You work with the person building your strategy, not a rotating account team.
Results for international businesses in Shanghai
Working with Brabba on our social media management in Shanghai has been an excellent experience. Their professional approach and ability to create engaging content has helped us organically attract new foreign clients. Thanks to their effective work, we've seen a significant increase in lead quality and in our brand's visibility within Shanghai's international community.
J.T. CEO at J.Real Estate · ShanghaiFrom first call to monthly results
Discovery call
A free call to understand your business, your customers and what success looks like for you.
Strategy
A clear plan covering the channels that will actually reach your audience, with priorities and budget.
Execution
We build your website, run your campaigns and manage your social channels.
Reporting
Monthly reports in plain language, so you always know what's working and what's next.
Questions from international companies
Do you only work with companies based in Shanghai?
Our focus is international and foreign-owned companies in Shanghai, but we also work with businesses in other cities in China and with brands based in China that want to reach customers abroad. Most of our work can be managed remotely.
Which platforms do you manage?
We work on the platforms international audiences use: your website, Google (search and ads), Instagram, Facebook, LinkedIn and TikTok. We recommend the right mix for your business on the first call.
Do you manage WeChat or Xiaohongshu?
No. Our specialisation is Western platforms and international audiences. If Chinese platforms are a priority for your business, we will tell you so honestly on the first call.
In which languages do you create content?
We create content in English and Spanish, and can build multilingual websites so you reach every audience you serve.
Can I hire just one service?
Yes. Many clients start with one service, such as a new website or social media management, and add others later. Everything is delivered by the same team, so it's easy to grow.
How do we get started?
Book a free strategy call through our contact form. We'll talk about your goals and your audience, and then send you a clear proposal with next steps.
Ready to reach your international customers?
Tell us about your business and who you want to reach. We'll show you exactly where to start.
Book a Free Strategy Call