Social Media Management for Western Platforms
Expert social media management on Instagram, TikTok, LinkedIn and Facebook — content strategy and community growth built specifically for international audiences.
Social Media Is Where International Customers Check You Out
Before they contact you, most international customers look you up on Instagram or LinkedIn. What they find there decides whether they trust you. Three things make the difference.
Consistency builds trust
An account that posts regularly, with a clear style and voice, tells customers your business is active and professional.
Each platform has its own culture
What works on LinkedIn doesn't work on TikTok. Content needs to be adapted to each platform and to the habits of Western audiences.
Followers are not the goal, clients are
Likes look nice, but what matters is how many people visit your website or send you a message. We plan content with that goal in mind.
Everything Your Social Presence Needs to Grow
Monthly content strategy & calendarContent pillars, topics and a publishing calendar planned every month around your goals.
Native understanding of Western platform cultureContent written and designed for how international audiences actually use each platform.
Community management & response handlingComments and messages answered in your brand's voice, with sales enquiries passed straight to you.
Instagram, TikTok, LinkedIn & Facebook coverageWe focus on the platforms where your audience is, instead of spreading your brand too thin.
Organic and paid growth tacticsOrganic content combined, when it makes sense, with paid campaigns to reach new people faster.
Monthly performance reportingClear reports on reach, engagement, website visits and enquiries, with next steps for the following month.
"Working with Brabba on our social media management in Shanghai has been an excellent experience. Their professional approach and ability to create engaging content has helped us organically attract new foreign clients. Thanks to their effective work, we've seen a significant increase in lead quality and in our brand's visibility within Shanghai's international community."
J.T.CEO at J.Real Estate · Shanghai
Social Media for Brands With International Audiences
We manage social media for international companies based in Shanghai that want to reach expats and foreign clients, and for brands in China and abroad that need a professional presence on Western platforms.
Social media works best when it's connected to the rest of your marketing: a website that turns visits into enquiries, and Meta Ads to put your best content in front of new customers.
From Strategy to Community Growth
Discovery
We learn your brand voice and who you need to reach abroad.
Strategy
Content pillars and a channel plan built for the platforms your audience actually uses.
Content & Publishing
We create, schedule and publish — consistently, on-brand, every month.
Reporting
Monthly, transparent results — you always know what's working.
Social Media Questions, Answered
How much does social media management cost?
Every brand is different, so we don't work with fixed packages. The price depends on the platforms, how often you want to publish and the type of content you need. After a free strategy call, we send you a tailored proposal.
Which platforms do you manage?
We manage Instagram, Facebook, LinkedIn and TikTok. You don't need to be on all of them: we recommend the platforms your audience actually uses, so your effort goes where it pays off.
Who creates the content?
We plan the strategy, write the copy and design the posts, in the languages your audience speaks. For photos and videos, we work with your brand's own material and guide you on what to capture.
Do you manage comments and messages?
Yes. Community management is included: we reply to comments and messages in your brand's tone of voice, and pass sales enquiries on to you so no lead gets lost.
Do you manage WeChat, Xiaohongshu or Douyin?
No. Our specialisation is Western platforms and international audiences. If Chinese platforms are a priority for your business, we'll tell you so on the first call.
How do you measure results?
With a monthly report covering reach, engagement and growth, but above all website visits and enquiries, because the goal is for social media to bring you customers, not just followers.
Ready to Grow Your Social Presence?
Tell us about your brand and your target market abroad — we'll show you exactly how we can help.
Book a Free Strategy Call